SAN FRANCISCO, Oct. 25, 2023 – The digital age has revolutionized the way we shop, and the recently announced Nfinite AI, AR, and Automation technology is taking it to the next level. The leading next-generation product visualization company, Nfinite, has proudly announced its innovative features set to change the retail industry’s face forever.
Meeting the Modern Retail Challenge
The ongoing metamorphosis of the retail industry demands sharper, richer, and more immersive product visuals. A recent Nfinite survey unveiled a trend: 69% of online shoppers are drawn more to lifestyle-oriented photos than traditional white backgrounds. The challenge? A massive 83% would return items that don’t live up to their online representation.
With such high stakes, retailers are under pressure. Confirming these challenges, Dimensional Research revealed that a whopping 96% of retail leaders grapple with producing top-tier imagery.
Nfinite’s Groundbreaking Answer
To address this retail quandary, Nfinite is heralding a game-changer – the Automated Product Detail Page (PDP) visuals. This unique tool allows businesses to create cohesive, comprehensive visuals across their entire product lineup, complete with detailed product imagery and breathtaking 360° videos.
Craig Daniels, the astute Marketing Director at Furniture Fair, encapsulates the transformative power of this partnership.
“Our collaboration with Nfinite has fortified our online visuals, unveiling PDPs that not only portray every conceivable angle of a product but also weave in a 360° close-up,” he shared.
Riding the AI Wave for Enhanced Imagery
But that’s not all. Nfinite’s Gen AI is another feather in their cap, poised to obliterate the need for traditional photography. With this, brands can virtually position their products in an array of settings – be it an idyllic beach or an upscale living room, broadening the scope of product displays.
Augmented Reality: The Future of Shopping
Nfinite’s augmented reality (AR) features are a leap towards a more interactive and engaging consumer experience. Their study underpins this assertion, with half of the consumers stating they’d be more inclined to buy furniture if they could envision it within their personal space through their smartphone.
Nfinite’s CEO, Alexandre de Vigan, spoke fervently about these breakthroughs, saying,
“We aim not merely to navigate the challenges of today’s retail but to reconstruct the entire domain with our trailblazing tech, enabling businesses to not only meet but surpass today’s savvy consumers’ expectations.”
Wrapping Up
In the dynamic realm of online shopping, the fusion of AI, AR, and Automation is setting new benchmarks for what’s possible. As Nfinite leads this march forward, one thing is clear: the future of online shopping is bright, immersive, and tremendously exciting. We’d love to hear your thoughts on how these technological advancements are shaping your shopping experiences. Share your insights in the comments below!
