Will Apple Vision Pro Make VR Mainstream?

Sam Taylor
4 Min Read

Are you ready to be transported to a world of breathtaking virtual reality experiences? Brace yourselves because the very recent (and highly anticipated) announcement of the Apple Vision Pro VR headset has sent tech enthusiasts alike into a frenzy. With rumours speculating for months and the VR market expected to rapidly grow, Apple’s official unveiling of their cutting-edge VR device presents the question. Will VR become mainstream? 

What makes the Apple Vision Pro Headset Truly Intriguing? 

Firstly, the headset will be at a starting price of $3,499 and will become available in early 2024 in the US. After years of production, CEO Tim Cook said: 

“Built upon decades of Apple Innovation, Vision Pro is years ahead and unlike anything created before – with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers”. 

Vision Pro uses a feature known by Apple as ‘eyesight’, it effectively shows other people a wearer’s eyes if they are in AR mode. It is said that this will prompt users to stay connected to those around them. Additionally, the screen will become opaque to the outside world if the user in a fully immersive VR mode. Moreover, this headset will introduce Apple’s first 3D camera. This is in order to capture spatial videos and photos which can then serve as a ‘personal movie theatre’. Another key feature of this headset is that it used eye movements and hand movements for navigation – no external controllers! 

VR Ecosystem 

Apple’s closed ecosystem has always been a talking point in the world of tech. It’s renowned for its emphasis on user experience and that was not about to change at all with this new product. The VR headset runs vision OS which in theory will support hundreds of thousands of existing iPhone and iPad apps. The potential for a more immersive and interconnected experience has never been so immense! 

Questions of concern?

Although Apple’s closed ecosystem has worked massively in their favour, it hinders the question. Will this closed ecosystem approach hinder interoperability and compatibility with existing VR content and platforms? Despite this launch being described as a ‘watershed’ moment, HTC CEO Cher Wang said: 

“Apple has historically used a closed ecosystem with their iOS products and content distribution platforms, which could be limiting for developers in a new value chain. If developers are locked into one ecosystem, it’s difficult for them to maximize their reach”. 

Prepare to embark on a journey beyond imagination, where reality and virtuality blend seamlessly. As Apple pushes the boundaries of innovation (yet again), it challenges us to ponder the future of VR and its place in our lives. So, are you ready to embark on the Apple Vision Pro VR headset and step into the unknown? 

For more VR products, check the latest with Meta Quest 3

Source: Apple Unveils Vision Pro VR Headset

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A Brighton UK-based content creator, Sam has worked with some world-conquering brands, including Cartoon Network, Marvel and Screen Rant.When he's not writing about the latest next-gen tech insights, he's probably off walking the dog, reading comics, eating sushi and listening to podcasts, or doing his weekly improv course.
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