In the rapidly evolving world of real estate (you can thank Selling Sunset for that), technology continues to reshape the way we buy, sell and experience properties. One exciting innovation that has captured the attention of industry insiders is mixed reality (MR). This cutting-edge technology, blending the virtual and physical realms, holds immense potential for transforming the way we interact with real estate. From immersive property tours to virtual staging, mixed reality offers a host of benefits that are revolutionising the industry.
Why Mixed Reality?
In July 2021, Statista reported that the global AR, VR and MR market was worth £22bn and is expected to skyrocket to more than £198bn by 2028. Like many other sectors, real estate has realised the vast potential of adopting these technologies into their industry. Imagine being able to walk through your dream home before it is even built or exploring multiple properties without leaving the one you’re currently in. By donning an MR headset, potential buyers can step into virtual representations of properties. Complete with realistic textures, room scales and even architectural details!
Streamlining Design and Construction
Naturally, real estate starts at the hub of construction. Architects, contractors and clients can collaborate in a shared virtual environment, visualising and modifying designs in real-time. This eliminates the need for time-consuming and costly revisions during construction. Furthermore, with mixed reality stakeholders can walk through virtual 3D models and analyse every detail, addressing any potential issues before breaking ground. At no surprise, this collaborative approach streamlines communication, reduces errors and ensures that everyone is on the same page. How Ideal!
Elevating Property Marketing
What is the point in incorporating this technology if you can’t sell the property? In order to sell a property, there has always been colossal reliance on effective marketing and mixed reality takes it to the next level. Instead of relying solely on static images and floor plans, real estate professionals can create immersive and interactive marketing campaigns by utilising MR applications. Therefore, potential buyers can access information and property details by simply pointing their devices at a specific location of the advertisement. No more burgers and botox parties as shown on Selling Sunset to promote a property.
As the real estate industry embraces technological advancements, mixed reality stands out as a transformative force that brings properties to life in unprecedented ways. Whether it’s virtually exploring properties or collaborating with stakeholders, mixed reality unlocks a new dimension of possibilities. Will you be visiting real estate virtually?
Source: Potential for Mixed Reality in Real Estate
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