The fashion rental industry is experiencing a digital transformation, thanks to the pioneering efforts of companies, John Lewis and Zyler. Their collaboration has led to a unique rental service that allows customers to virtually try on items before renting – a first in the UK. The new feature, aptly titled, “Virtual Try-On John Lewis,” offers customers the ability to test items for style, fit, and color before making a commitment.
The Virtual Try-On John Lewis Experience
A digital mock-up image of the item on the customer’s body is produced once they provide their headshot, height, bra size, and dress size. Customers can get a feel for the length, style, and color before finalizing the rental. This innovative experience is now included in the HURR-powered John Lewis Fashion Rental service, which boasts a collection of over 750 clothing items.
The implementation of this technology came about after customers were observed to browse an average of 255 products before deciding to rent. The integration of the virtual try-on function has led to an 18% increase in sales conversions, as noted by Zyler, who has previously worked with companies such as M&S.
Innovation Lead at John Lewis, Danielle Gagola, expressed her enthusiasm for the development, saying, “We’re extremely excited to be able to lead the way in rental innovation by partnering with Zyler on our new ‘try it on’ function.”
Revolutionizing the Future of Fashion Rental
This digital innovation is a game-changer in the fashion rental industry. By offering a personalized, virtual try-on experience, John Lewis and Zyler are not only enhancing customer satisfaction but also leading the way in adopting technology to solve traditional retail challenges.
The Virtual Try-On John Lewis project is a testament to the transformative potential of digital technologies in the retail space. As the landscape of fashion continues to evolve, innovations like these are setting the benchmark for future developments.
We invite you to share your thoughts on this exciting innovation in the comments below. How do you see the future of fashion rental industry? How can technology continue to evolve and enhance our shopping experiences?
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