Meta Unveils Quest 3 VR Headset, Just Before Apple’s Entry into the Market

Conal Cram
4 Min Read

Thursday saw a thrilling development in the race for dominance in the virtual reality industry. Meta, formerly known as Facebook, has once again pushed the boundaries of what’s possible with the announcement of their latest virtual reality headset, the Meta Quest 3.

Meta CEO Mark Zuckerberg unveiled this exciting new piece of tech in an Instagram post, promising improved display quality and resolution. This comes tantalizingly close to Apple’s much-anticipated entrance into the virtual reality industry.

The Meta Quest 3 will cost $499 and is scheduled to become available in the fall, with more details coming at a Meta conference on September 27,” Zuckerberg wrote in the post.

The Meta Quest 3 is not merely an incremental upgrade but a step change in the VR landscape. It offers users a higher resolution visual experience, encased in a lighter, thinner design than its predecessors. Three front-facing cameras aim to enhance the mixed-reality experience, allowing users to more seamlessly interact with their real-world environment while wearing the headset.

Interestingly, the announcement comes at a time when several other tech giants are preparing to dive headlong into the VR space. Apple, a formidable player in the tech industry, has recently hinted at the release of its own VR headset. In April, Apple told Bloomberg it planned to debut its first mixed-reality headset at its Worldwide Developers Conference on June 5, the report says.

Apple’s upcoming product, the Reality Pro, has been the talk of the tech world, with rumors of a hefty price tag of around $3,000 and an xrOS operating system based on iOS. These features could provide users with access to iPad apps, further integrating Apple’s product suite. The Chinese tech company, Oppo, also recently launched a mixed-reality headset specifically for developers.

Despite facing its own challenges, Meta has been relentless in its pursuit of creating an immersive virtual reality experience. The company faced some setbacks in 2022, reporting “$13.7 billion in operating losses” for its VR division, Reality Labs, and experiencing a decline in consumer interest in VR headsets, as global shipments fell by 20% compared to the previous year, according to the International Data Corporation. However, Meta remains a titan in the industry, accounting for an impressive 80% of all virtual reality headset sales in 2022.

For Meta, this isn’t merely about selling headsets, but it’s a stepping stone toward the company’s ultimate goal: the metaverse. As Zuckerberg wrote in 2021, “Our mission remains the same, it’s still about bringing people together. But now we’re going to do this across all mediums – not just text and voice and video.” The Meta Quest 3 represents yet another leap toward realizing that vision.

What do you think of Meta’s latest announcement? Are you excited about the Meta Quest 3, or are you waiting to see what Apple brings to the table? Let us know in the comments below. We’re always interested in your thoughts on the latest developments in the VR industry.

Source: Meta Newsroom

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Conal is a seasoned tech industry professional and content writer for numerous tech publications. With a strong background in software engineering and digital media development, he's passionate about sharing the latest updates and insights in the tech industry, particularly in artificial intelligence and other disruptive trends. In his spare time he loves a mezze platter and a good film, and if he's not playing Fortnite or spending time with his daughter you can assume he's at the dry slopes!
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